Net Zero: Carbon Reduction Plan

Pop pop studio

Commitment to achieving Net Zero

Pop Pop Studio is committed to achieving Net Zero emissions by 2035.

Baseline emissions footprint

Baseline emissions are a record of the greenhouse gases that have been produced in the past and were produced prior to the introduction of any strategies to reduce emissions. Baseline emissions are the reference point against which emissions reduction can be measured.

Additional details relating to the baseline emissions calculations.

Pop pop studio is a digital first organisation. Where possible meetings are held online. Sometimes, face to face meetings, conferences, and exhibitions are needed. We use public transport wherever possible.

We also work hard to “cluster” face to face meetings, to avoid unnecessary travel.

Baseline year emissions: 2025

Emissions TOTAL (tCO2e)
Scope 1 There are no emissions associated with Scope 1
Scope 2 There are no emissions associated with Scope 2
Scope 3 (Included sources) 1.912359206
Total emissions 1.912359206

Reporting year: 2025

Emissions TOTAL (tCO2e)
Scope 1 There are no emissions associated with Scope 1
Scope 2 There are no emissions associated with Scope 2
Scope 3 (Included sources) 1.912359206
Total emissions 1.912359206

Emissions reduction targets

As a growing business, we expect our carbon emissions to increase over the next few years. However we plan to be Net Zero by 2035.

We are committed to hosting all digital products on green energy based data centres, for example our partners at Krystal.io

In order to continue our progress to achieving Net Zero, we have adopted the following carbon reduction targets.

We project that carbon emissions will decrease over the next five years to 1500 tCO2e by 2030. This is a reduction of 25% on 2025 figures.
Progress against these targets can be seen in the next table.

Year Total kg CO2e
2025 1912
2026 2500
2027 2600
2028 2300
2029 2000
2030 1500
2031 1200
2032 1000
2033 750
2034 500
2035 0

Carbon reduction projects

Previous carbon reduction initiatives

As 2025 is our baseline there are no previous carbon reduction initiatives

Future carbon reduction initiatives

In the future we hope to implement further measures such as:

  • By 2030, we will reduce emissions from business travel compared to our 2025 baseline by prioritising virtual meetings as the default option for internal and external engagements, with in-person travel approved only where it delivers clear operational or social value.
  • Throughout 2026 and onwards where business travel and in-person meetings are necessary, we will reduce emissions from business travel compared to our 2025 baseline by planning meetings efficiently by location and schedule, consolidating engagements into fewer trips and avoiding unnecessary journeys.
  • We will ensure that, by March 2027, 100% of new online products and services are developed and hosted using low-emissions hosting providers, selected based on renewable energy use and published carbon reduction commitments.

Declaration and sign off

Our thanks to Ardea Eco-innovation for their support in our Net Zero efforts.

This Carbon Reduction Plan has been completed in accordance with PPN 006 and associated guidance and reporting standard for Carbon Reduction Plans.

Emissions have been reported and recorded in accordance with the published reporting standard for Carbon Reduction Plans and the GHG Reporting Protocol corporate standard and uses the appropriate Government emission conversion factors for greenhouse gas company reporting.

Scope 1 and Scope 2 emissions have been reported in accordance with SECR requirements, and the required subset of Scope 3 emissions have been reported in accordance with the published reporting standard for Carbon Reduction Plans and the Corporate Value Chain (Scope 3) Standard.

This Carbon Reduction Plan has been reviewed and signed off by the board of directors.

Signed on behalf of Pop Pop Studio Ltd

Jonathan D Holden

Director

22nd January 2025