Words to avoid

Avoid metaphors

Avoid using metaphors. They do not say what you actually mean. This is likely to lead to slower comprehension of your content.

Examples:

• drive (you can only drive vehicles, not schemes or people)
• drive out (unless it’s cattle)
• going forward (it’s unlikely we are giving travel directions)
• in order to (superfluous – just use "to")
• ring fencing

Do not use Latin

Examples:

• per annum - each year, every year
• eg – for example
• ie – that is
• pro bono – for free

📝  If you find examples of metaphors or Latin in your Local Offer, share some examples in the discussion and show how you changed them.