Writing about people

This is a very important area of co-production. How do the people who use your Local Offer want to be referred to? Here are some general ideas that are backed up with evidence. But in your area things might be slightly different.

Use respectful terms for disability, mental health and dying.

Words that are OK and not OK to use vary. Disability can be a very personal matter, as can mental health. As ever, do user testing. Check with the people or person you are writing for or about.

Use positive, enabling language. Do not present people who deal with physical, mental and emotional challenges as victims.

General

"has" or "was diagnosed with" not “suffers from”

"challenge of" not “struggle with”

"support" not “help”

"taken to hospital" never “hospitalised” or “rushed to hospital”

Physical

"someone with albinism" or "someone who has albinism" not "an albino"

"autism"  not "ASD" or "Autism Spectrum Disorder"

"someone who has Alzheimer's disease" or "a person who has Alzheimer's"

"someone with Asperger syndrome"

"attention deficit hyperactivity disorder" or "ADHD"

"blind person" or "blind people" never "the blind"

"someone with sight loss" and "someone with low vision" are OK for people who are partially-sighted

"deaf person" or "deaf people" never "the deaf"

"hearing aid" never "deaf aid"

"disabled people" or "disabled person" not "people with disabilities" or "person with a disability", never “a cripple”

"Cerebral Palsy" has both words are capitalised

"someone with diabetes" not "a diabetic"

"someone with Down's syndrome" never "someone with Down's"

"dwarf" or "person with dwarfism" but check with the person, never "midget" or "little person"

"person with an illness" or "patient" not “invalid”

"invisible impairment" not “hidden impairment”

"motor neurone disease (MND)", lower case, never “Motor Neurone Disease” or “Motor Neurone”

"non-disabled people" not "able-bodied people", "normal people" or "healthy people"

"Tourette syndrome" and "Tourette's" are both fine

"wheelchair user" not “wheelchair-bound” or "in a wheelchair"

Mental

"someone with mental health difficulties" never "mad person", "mental person", "schizo", "nutter", "lunatic", "headcase" or "psychotic person"

"bipolar disorder" never "manic depression"

Dying

"assisted dying" (not “assisted suicide”)

"took their own life" (not “committed suicide”)

Avoid referencing age unless it's absolutely relevant.

It's usually unnecessary to refer to people using age-related descriptors like “young” or “old”. Think about it first.

If you do, use:

"older people" never "the elderly"

"younger people" not "the young" or "millennials"

Avoid referencing gender unless it's absolutely relevant.

Do you even need to say what gender a person is?

Forms

Do not make gender a compulsory field on forms.

Professions

Use neutral, non-gendered terms for professions. Avoid patronising language.

Examples:

"businessperson" not "businessman, businesswoman"

“firefighter” not "fireman, firewoman"

"police officer" not "policeman, policewoman"

"actor" not "actor, actress"

"chair" not "chairman, chairwoman"

"people" not "guys"

"women" not "girls" or "ladies"

Pronouns

If you know someone identifies as male or female, use ‘she’, ‘her’ or ‘he’, ‘his’. Otherwise use ‘they’, ‘their’. When in doubt use their name, or if you're in contact ask them.

Example:

“someone in a red coat walking their labrador” not “a man in a red coat walking his labrador”

Avoid referencing medical, mental or cognitive conditions unless it’s absolutely relevant.

Would you say "who has had perfect health since birth"? Probably not. So why reference it if they have not?

Example:

"Tom Brown won the prize for best tomatoes." not "Tom Brown, a wheelchair user since age 7, won the prize for best tomatoes."

Avoid referencing heritage and nationality unless it's absolutely relevant.

Do you need to say what race a person is?

If you do, be specific and accurate. Do not generalise a person's ethic origins.

Some people may not mind being referred to by the continent they live in or grew up in, for example, "I'm European". Others dislike their ethnic background or culture being described generically by land mass. Try to be specific to avoid offence, for example "This is Ecuadorian" not "This is South American", "Indonesian food" not "Asian food", "she grew up in Zimbabwe" not "she grew up in Africa".

Especially avoid generalisations if they a have negative connotation.

Use “inclusive” or “accessible” to describe things designed to provide a more equal experience.

Use the word “inclusive” or “accessible”  to describe design, products, services and places designed to provide a more equal experience to everyone.

For the design of a product or service everyone can use we prefer "inclusive" to "accessible". Inclusive suggests bringing everyone together, whereas accessible keeps people with particular access needs separate. Inclusive design (opens in a new tab) is design for everyone, which we all benefit from.

"accessible parking space" not "disabled parking space"

"this service is inclusively designed" not "this service is accessibly designed"

Just to repeat, ask your Local Offer users what they prefer. Getting a consensus may be difficult, but it's important to try.