The starting point
The group of young people who represent the children and young people with SEND in Calderdale were orignally called the "SEND Reference Group". They decided to change the name, wanted an identity that went with that.
The idea of their sketch was that the words at the bottom represented the roots from which all the young people could grow. The leaves in different colours represented the variety of disabilities.
The development of the idea
There were many ideas explored in discussion with the young people
See the full development document
The final logo, 4 ways
Brand guidelines
Take a look at the brand guidelines pdf
The logo in action
In July 2025, the SEND Youth Reps organised a Disabled Pride event, and one of the activities was to add your fingerprint to an image of a tree!
See the full story on LinkedIn
