One thing on each page

We already know that each content page in your Local Offer should be about one thing.

We can make sure of this by using good headings. They need to be meaningful, not generic. When people scan your page they'll look at headings first. They will decide if they are on the right page by your headings. The 'right page' is whether they are going to find the answer, or not.

Disability Living Allowance

Community transport

30 hours free childcare

This is your first interaction with your audience. It determines if they are going to give you more than 3 seconds of their time. Use it wisely.

If your user is looking for advice about transport to school for their disabled child, don't hide that information at the bottom of a page about general transport.

Here’s an 11 second video to show this

https://www.youtube.com/watch?v=3Wj4Sm0Tfp8 (opens in a new tab) 

This needs a clearer heading structure, rather than just some bold text.